Press Clipping
05/31/2019
Article
3 Real-World Applications of Machine Learning in Marketing to Inspire You

“You don’t need to have perfect datasets to get valid predictions. You can have holes and inconsistencies and still manage to find the solutions you’re looking for. Basically, if you can continuously tweak models, you can overcome not-so-clean data challenges. You just have to let the machines do the work and learn from it.”

~ Pedro Alves, CEO, Ople