5. Can AI Contribute to Creative Endeavors?

We are still finding it difficult to wrap our heads around how AI contributes to something abstract. After all, how can an entity that is governed by instructions contribute to something that has no rules? Although AI is not completely equipped to express itself artistically yet, it can certainly complement marketers by providing large sets of data to help them make the right decisions.

Pedro Alves (CEO, Ople) summarizes it as, “Artificial intelligence and machine learning have come a long way since the movies of the 80’s. Instead of the fear that many people have of AI replacing their jobs, these latest platforms represent the next major step forward for marketers to truly express their inherent creativity. Machine learning will always be better than humans at the calculations and predictions necessary for good campaign execution. But it’s the creativity of the humans that really makes those campaigns stand out.”